YEREVAN (CoinChapter.com) — Michael Saylor’s Strategy has made its first Bitcoin purchase under its new name after rebranding from MicroStrategy on Feb. 5, 2025. The company acquired 7,633 BTC between Feb. 3 and Feb. 9, at an average price of $97,255 per BTC, according to a Form 8-K filing released on Feb. 10.
Strategy Bitcoin Filing. Source: Strategy WEB
The Bitcoin purchase increased Strategy’s Bitcoin holdings to 478,740 BTC, with an average acquisition price of $65,033 per BTC. Since its first Bitcoin investment in August 2020, the company has continued to buy more BTC as part of its Bitcoin treasury strategy.
Strategy’s Bitcoin Yield Stands at 4.1% Year-to-Date
Between Jan. 1 and Feb. 9, 2025, Strategy’s Bitcoin yield reached 4.1%, based on the change in the ratio between its BTC holdings and assumed diluted shares. The company had previously reported a 2024 Bitcoin yield of 74.3%.
After reporting a $670 million net loss in Q4 2024, Strategy lowered its Bitcoin yield target for 2025 to 15%. In the first 40 days of 2025, the company’s Bitcoin gain amounted to $1.8 billion, representing 18% of its $10 billion BTC gain target for the year.
BTC KPI Targets 2025. Source: Strategy
Strategy Adds 32,340 Bitcoin in 2025
With the latest Bitcoin acquisition, Strategy’s Bitcoin purchases in 2025 now total 32,340 BTC, increasing its holdings by 7%. The company has continued to buy Bitcoin using proceeds from its convertible notes sales agreement.
Bitcoin Purchase Breakdown 2025. Source: SaylorTracker.com
Transaction records show that Strategy acquired Bitcoin between Jan. 6 and Jan. 27, 2025, using funds raised through share sales. The company’s “21/21 plan” outlines a strategy to issue and sell Class A common stock to raise up to $21 billion in equity and $21 billion in fixed-income securities over the next three years.
$42 Billion Capital Plan Announcement. Source: Michael Saylor on X
BlackRock Increases Stake in Strategy
Institutional interest in Strategy’s Bitcoin investment has grown. BlackRock recently increased its stake in Strategy to 5%, signaling its exposure to the company’s Bitcoin holdings.
Founded by Michael Saylor in 1989, Strategy positions itself as the largest Bitcoin Treasury Company. The rebrand comes at a time when U.S. policymakers are discussing Bitcoin reserves as part of financial strategy.
According to Jan3 CEO Samson Mow, the name change reflects the company’s Bitcoin treasury approach.
“There’s nothing micro about what MicroStrategy was doing,”
Mow stated, referring to the scale of its Bitcoin investment.
